Cognitive dissonance and how the type of swimwear that we wear influences how comfortable we feel both in and out of the water

I recently read that the term "cognitive dissonance" describes a psychological phenomenon where an action that doesn't align with our personal beliefs or values leads to a conflict that causes mental uneasiness. To reduce the discomfort, we either change the action so that it aligns with our beliefs again, or we convince ourselves that the action is actually what we want to do.

Immediately I thought of the articles that appear as soon as the summer swimming season begins, about how uncomfortable women find the process of trying on swimwear and finding something they feel they can wear.

For most of us, traditional swimwear has always been a topic that triggers cognitive dissonance. In our everyday lives, we would never dream of walking around in only a camisole, a teddy, or a bra and briefs. But as soon as swimming season arrives, similar styles become the acceptable swimwear options. Many women felt they could not be comfortable in these styles. Others tried to find one- or two-piece swimsuits with a bit more coverage, but still did not feel at ease with the choices they made.

Many women chose to skip swimming and stay at home. Others decided to swim, but wore a basic T-shirt and shorts.

Then something finally shifted. Swimwear that looked like T-shirts and shorts, skirts and tops, capris and tanks came to the market, and women all over the world embraced a look that aligned with their personal values and made them feel free and comfortable wherever they went. Women could choose how much coverage they wanted or needed, and mix and match to their heart's content. They could swim with neighbors and friends, children and grandchildren, and even strangers, without feeling exposed, underdressed or uncomfortable.

That is not to say the traditional one- or two-piece swimsuit isn't still the first choice for a large group of women. It just means that for those of us who wanted something different, those options are finally here.

Find the coverage that feels right for you

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