HydroChic is proud to offer comfort and style to women of all ages. Each of our customers has her own reason for wanting to show less skin, and whether it stems from modesty, sun safety or a simple matter of preference, we are thrilled to be able to provide a chic and practical solution.
As an increasing number of “barely there” swimsuits swarm our favorite summer spots, it can be a bit intimidating to strut the boardwalk in something different. That’s why we think it’s important for you to know that you’re not alone, and why we’re excited to premiere our new SPOTLIGHT on US project, relaying the relate-able experiences of customers just like you!
Paula L.- Confident & Back for Good!
Meet Paula. Hailing from Nebraska, Paula is a 65-year-old nurse who has worked in emergency rooms for the past 34 years. She is a mother of four and has three yummy grandchildren.
Growing up on the east coast, Paula didn’t let her move to the Midwest come between her and the Jersey Shore, and has made a tradition of returning every summer. She enjoys relaxing on the beach with family and friends as well as collecting seashells, flying kites and taking early morning shore-side walks with her husband.
Unfortunately, circumstances arose that made beach-time less and less about the “fun” and more and more about the “worrying.” Due to her development of arrhythmia, sudden sequences of abnormalities in heart rate, Paula had to start a medication that made her extremely sensitive to the sun. She’d spend her entire visit to the shore fully clothed and concealed by an umbrella.
Moreover, around the time Paula turned fifty, she became very self-conscious about her legs. As an ER nurse, she’d be on her feet for the majority of her 12-hour shifts. It is her physically demanding job coupled with genetic tendencies to which she (and medical research) attributes the appearance of “unsightly varicose veins” along her thighs. Varicose veins, for those lucky enough not to know, are swollen and enlarged veins that are quite common, especially among the female population.
It wasn’t just beach time that this insecurity interfered with; Paula hated exposing her legs during her water exercise classes and at the family lake house, and she hasn’t dared get on a jet ski in years!
And that’s why she was ecstatic to stumble upon HydroChic’s website during a frantic Google search for a bathing suit she could tolerate. She found our “End the Bathing Suit Nightmare” video depicting a self-conscious woman trying to avoid being spotted in her swimsuit and this ultimately led her to our collection. Hesitant to purchase swimwear without trying it on first, Paula “obsessed” over the decision for two days until her daughter finally said, “Just do it, Mom!”
And she’s very happy she did! She reported a wonderful week on the shore without once feeling body-conscious or the sudden urge to hide behind beach equipment. On the contrary, she was excited to show off her new swimwear!
We’re so glad to have provided this deserving and hard-working grandmother with a stress-free means of fully enjoying her favorite summer activities. She’s returned to the water with confidence and it’s safe to say that she is never going back to traditional swimsuits!