New York, NY–There’s been a lot of buzz about a study from Flinders University in Australia. Researcher Marika Tiggemann released findings that the mere thought of trying on swimsuit can put a woman in a terrible mood.
As a partner in a company whose corporate mission is to create solutions for the very women facing the “Battles of the bathing suit,” the study findings didn’t surprise us at all. Tiggemann described the reasoning behind the swimsuit-mood reaction as “Self-objectification,” namely, women using an outsider’s benchmark to evaluate themselves. Yet with all the resultant media coverage on the study, not one media outlet offered a solution to the problem.
My business partner and I, both female, founded Hydrochic because, like so many women, we know only too well the feelings of self-consciousness, the tug of a meandering bathing suit, the pain of avoiding pool and beach parties altogether, and the band-aid fix of wearing an oversized T-shirt or cover up. We knew that a fashionable and functional solution was possible – and that led to the creation of HydroChic, which offers modest swimsuits for women. We have nothing against bikinis, rather, we created our unique styles – activewear crafted for swim and sport, with mix and match swim shirts, skirts, skorts and shorts, to provide choices for women who are uncomfortable with the very thought of spilling out of their swimsuits in public. [Read more…] about The Buzz on Bathing Suits: Modest Swimsuits for Women